This week we were tasked with working in a group to create a logo talored to a brief.
The brief seems to be asking for branding to a “New domestic animal behaviour centre” this alone suggests that the company is new and therefore has no history. This could provide an opportunity to create something new, fun but still professional. The company target audience is predominately dog owners, though they mention lower down that they can works with cats it seems that dogs are what the company is after.
The branding:
Needs to be fun, versatile and fun whilst maintaining professionalism.
They are local, but aim to be national. However would prefer not to be tied to a singular location.
The company wishes to be associated with Animal training and behaviour.
The key themes that they wish to be associated with are Respectful, understanding, education and positive.
I came up with several ideas but they all looked too traditional in some way so I decided to try looking into geometric art. In the end I thought about creating something simple with few shape variations and decided to stick with basic shapes to create something I thought looked new and interesting.
